SfD / Portman Dentex

Location: United Kingdom
Sector: Healthcare / SaaS
Funding: PE-backed (Core Equity)
Stage: Post-acquisition transformation

A strategic operational turnaround. Portman/Dentex acquired Systems for Dentists (SfD) to strengthen its dental software capabilities. In Motion was brought in to diagnose operational challenges, unlock scalability, and secure board alignment for transformation.

The Situation

  • SfD was acquired by Portman/Dentex to enter and scale within the dental software space

  • Despite strong market presence, operational inefficiencies limited scalability

  • No long-term transformation plan in place

  • Leadership needed support to align operations with growth ambitions

  • A strategic roadmap was required to secure investment and board approval

Engagement

  • Engaged by Portman to analyse and restructure SfD’s operational model

  • Worked directly with CEO and leadership team to define and align priorities

  • Built a comprehensive 5–10 year business plan to enable scale

  • Presented transformation roadmap to the Portman board

  • Secured unanimous backing and funding to execute

  • Streamlining workflows and service delivery

  • Restructuring organisational processes for efficiency

  • Identifying new revenue opportunities

Results

  • 90% increase in operational productivity

  • Significant acceleration in client onboarding and service delivery

  • Board-approved investment in a dedicated change & transformation function

  • Created a scalable foundation for long-term growth

  • Cemented SfD’s position as a leader in dental software

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